The World's Building Materials and Products, Organized.
The platform for design professionals to find products and organize their projects.
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BUILT FOR DESIGN PROFESSIONALS
The Arazoo platform is made to support your workflow. Specially
designed workspaces allow you to tag and visually organize your
product selections, review detailed product information right inline
through the overlays, and effortlessly move products from one project
to another. Plus, with just a few clicks you can generate files to
output for schedules or presentation boards.
INTELLIGENT PRODUCT SEARCH
Visually search over 1.6 million products from concrete anchors
and weather barriers to lighting, finishes, and furniture all in
one place, with greater relevance for professionals like you.
Arazoo's proprietary search engine leverages the unique dataset
generated by your firm and other professionals in the Arazoo
community to surface the most relevant products.
RETAIN YOUR PRODUCT KNOWLEDGE
Huge amounts of valuable knowledge and data are generated and
scattered around your firm. Arazoo helps bring this data together and
enables you to connect and retain your firm's history. As you use
Arazoo to search for and organize products, your firm's collective
product knowledge grows and becomes stronger. From product
information to conversations to site photos from past projects and
more, Arazoo links this firm information to create a valuable
Every day, you and your colleagues learn about products and
materials; it could be something learned from an installation, a
suggestion from an expert, or simply what other products are
typically associated with a product. Each of these interactions is
an opportunity to enrich your collective product knowledge with more
details and context, and make that learning accessible and visible
to the entire firm. Arazoo's unique ability to retain and enrich
that product knowledge we call it Collaborative Product Knowledge
Management enables you to make your firm smarter and more
efficient, just by using Arazoo for your everyday product workflow.
Meet the Team
In his 2007 groundbreaking book on the construction industry, Broken
Buildings, Busted Budgets, Barry LePatner
articulated a comprehensive macro-economic critique of the
construction industry, which asserted that owners must rebalance the
asymmetry of pricing information favoring contractors if they were to
regain control of their projects. As the result of this research and
his more than three decades of experience as legal counsel for
owners, design professionals and the construction industry, the
underpinning concepts of Arazoo were developed.
Barry LePatner and co-founder Brad Cronk have developed Arazoo
to advance the ideas and project management principles that they have
applied to the hundreds of projects on which they have acted as legal
counsel, project manager or both. Arazoo represents the culmination
of their combined experience of nearly 60 years in the design and
construction industry. The Arazoo Product Selection module is the
first step to overcome the industry's well-known inefficiencies
that lead to marketplace opacity and rampant cost overruns. And the
next steps for Arazoo are already in development.
Co-founder & Chairman
Barry LePatner is a co-founder of Arazoo but is best known as the
founder of the New York City-based construction law firm LePatner &
Associates LLP. For over three decades, he has been a prominent
business and legal advisor to real estate owners and design
professionals in the building industry. His 2007 groundbreaking
book on the construction industry, Broken Buildings, Busted
Budgets, was critically acclaimed for its macro-economic critique
of the construction industry and set forth ideas to reform it.
Barry is an Honorary AIA member due to his years of service
representing architects across the country.
Brad Cronk is a co-founder of Arazoo and has over twenty years of
experience in the design and construction industry as an
architectural designer, curtain wall consultant, and owner's
representative. He has worked with Barry LePatner for over 15 years
and is a principal of LePatner Project Solutions LLC, which
provides project management services to real estate owners and
developers, investors, and non-profits. Brad is a licensed
architect and LEED AP.
Brad is the CEO of Arazoo, focused on creating an organization to
help make building better. Brad has over 17 years of experience as
an innovative management level executive building and leading
cross-functional groups across digital media, eCommerce, and
technology. Most recently Brad was the Chief Operating Office and
Chief Marketing Officer for eMusic, a pioneer in digital music
downloads and discovery. Brad has held senior product marketing and
research positions with major brands including NBC Universal, ESPN,
and Conde Nast. Brad's digital experience began in 1999 with
GOLFONLINE where, among other things, they were creating fantasy
sports games and building an interactive database of golf courses.
Brad has a BA from Middlebury College in Vermont and lives in New
York City with his wife and three boys where he is constantly
reminded of, and amazed by, the creativity of architects and the
skill of builders.
Johann Abraham is the CTO at Arazoo and brings a determined attitude
and creative approach to solving technical problems. Johann has over
eight years of software development experience with over five years
of experience leading teams and delivering software projects.
Over his career he spent six years as a software consultant which has
afforded him the visibility into a wide range of software products
and design methodologies along with extensive experience in Enterprise
More recently he worked for Accenture Interactive as a Sr. Technical
Lead participating in all functions of the software life-cycle; from
requirements gathering, to resource planning, development, and deployment.